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Cisco and Microsoft - Teaming to Provide Integrated Solutions

Until now, price and complexity have limited CRM and IP Communications applications to larger organizations. But those barriers are crumbling. Together, Cisco IP Communications and Microsoft Dynamics CRM offer a compelling full-featured, right-sized approach that enables your customers to grow their business by placing their customers first.

Not long ago, goals such as building 360-degree customer views or managing the entire customer experience were better left to enterprises with lofty budgets. Today, however, many of these barriers are crumbling, and the convergence of voice and data is the key. SMBs are integrating IP telephony and CRM to become customer-centric organizations that deliver a seamless customer experience that locks in loyalty and keeps competitors at bay.

	Solution Demonstration Video (WMV - 12 MB )
	GreenStone Farm Credit Services Revolutionizes Customer Communications (WMV - 22 MB) - Watch how GreenStone experiences significant business results from a combined Cisco IPC and Microsoft Dynamics CRM solution. Cisco Partner Analysts International helped deliver this total solution leveraging the CRM Connector to provide easier communication to GreenStone’s customer base as well as seamless access to information.
	Solution Benefits Video (WMV - 15 MB )
	Solutions Overview Brochure (PDF 1.9MB)
	CRM Communications Connector Overview (PDF 170KB)

Microsoft and Cisco Systems have worked together to deliver the CRM and Integrated IP Telephony solution, which brings together the Microsoft Dynamics™ CRM 3.0 Professional customer relationship management solution with the Cisco CRM Communications Connector, which integrates Cisco IP Communications and Microsoft CRM components.

Ready to see a live demonstration? Call us at (559) 650-2600, or email us at sales@vns.net and we'll be happy to set up an appointment to give you a live demonstration of these two exciting technologies working in harmony in our Fresno offices.

Benefits of CRM and Integrated Telephony

Cisco CallManager and Microsoft CRM Integrated Solution

Screen Pop Functionality of Integrated CRM and CME Solution

The convergence of customer relationship management (CRM) and IP telephony solutions means opportunity for Microsoft technology partners as small and mid-size businesses look to implement systems that until recently were only affordable by large organizations. Microsoft and Cisco Systems have worked together to deliver the Microsoft Dynamics CRM and Cisco IP Communications solution, which brings together the Microsoft Dynamics™ CRM 3.0 Professional customer relationship management solution with the Cisco CRM Communications Connector, which integrates Cisco IP Communications and Microsoft CRM components. Customers rely on Microsoft and Cisco technology partners to implement the solution so that they can reap benefits such as:

	Improved Sales and Marketing Effectiveness - The Microsoft Dynamics CRM and Cisco IP Communications solution that provides all of the tools and capabilities needed to create and easily maintain a clear picture of customers from first contact through purchase and post-sales. Microsoft CRM 3.0 Professional integrates directly into Outlook and other Microsoft Office programs including Microsoft Office Word, Excel®, and PowerPoint®, enabling employees to work within the familiar, comfortable Outlook environment. And because as a Microsoft technology partner you already have experience with Microsoft Dynamics CRM and Microsoft Office programs, adding telephony integration is a natural extension of your service offerings.
	Improved Customer Service, Satisfaction, and Loyalty - An effective system that integrates CRM and telephony allows customers to quickly get to the information they need, and when they need to speak with a representative, that representative has information about that customer readily available. With the Microsoft Dynamics CRM and Cisco IP Communications solution, there is no need for customer service representatives to rush to access a database file or flip through folders to refresh their memory during a customer phone call. Everything about the customer—current and past product purchases, sales information, account relationships, billing information—is displayed onscreen using the familiar Microsoft Office Outlook interface. From screen pops that automatically open contact records with new activity screens as calls arrive, to call information capture and click-to-dial from onscreen record features, staff works faster and more effectively during incoming and outgoing calls.
	Empowered Frontline Workforce - Customer-facing groups can better serve customers when they know more about them. When a CRM system is implemented, these groups can go to one place to find out what they have purchased recently, any problems or issues they have been facing, or key business changes that have taken place lately. Armed with this information they can more confidently and more proactively approach customers and potential customers.
	Better Informed Management - With the implementation of the Microsoft Dynamics CRM and Cisco IP Communications solution, management can rely on the fact that customer knowledge builds with every interaction. They can also access dashboard views that provide valuable metrics and help determine staffing, training, and coaching needs.

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Last modified: April 08, 2008 19:18

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